Current Trust State

Assessment of Zuvees' current digital trust signals and authority metrics.

71
/ 100

ScamAdvisor Trust Score

Current score is 71/100 - above average but with room for improvement. Target: 85+ for "highly trusted" status.

71
ScamAdvisor Score
0
Trustpilot Reviews
Limited
Google Reviews
Active
Instagram

Why Trust Matters for SEO

Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines directly impact rankings. Sites with strong trust signals rank higher, especially for transactional queries like "flower delivery dubai" where users are making purchases.

Trust Signals Overview

Key trust signals that impact both SEO rankings and customer conversion.

🛡️

ScamAdvisor

Website trust scoring platform used by security tools

71/100 - Needs Work
⭐

Trustpilot

Leading review platform for e-commerce businesses

Not Registered
📍

Google Business

Local SEO and reviews directly in Google Search

Active
📸

Instagram

Social proof through followers and engagement

Active

ScamAdvisor Improvement Plan

Increase trust score from 71 to 85+ through verified signals.

Current Score Breakdown

Target: 85+
Domain Age Newer domain (-points)
SSL Certificate ✓ Valid (+points)
Company Registration Not verified
Physical Address Needs verification
Contact Information Partially complete

Actions to Improve Score

  • Add Complete Contact Page
    Include physical address, phone number, email, and business hours
  • Add Company Registration Details
    Display trade license number and registration info in footer
  • Create Detailed About Us Page
    Include team photos, company history, and mission statement
  • Add Trust Badges to Footer
    Payment security badges, SSL badge, and delivery guarantees
  • Implement Clear Return Policy
    Visible refund/return policy builds consumer trust

Trustpilot Setup & Strategy

Establish presence on the leading review platform for e-commerce.

Why Trustpilot?

Trustpilot reviews appear in Google search results, adding star ratings to your listings. This increases click-through rates by 20-30% and provides social proof that directly impacts conversions.

Registration Steps

Critical
  1. Claim Business Profile
    business.trustpilot.com - Search for "Zuvees" or register new
  2. Verify Domain Ownership
    Add DNS record or upload verification file to zuvees.ae
  3. Complete Business Profile
    Add logo, description, contact info, and category (Florist)
  4. Set Up Review Invitations
    Configure automatic email invitations after order delivery
  5. Add Trustpilot Widget to Site
    Display reviews on homepage and product pages

Review Generation Strategy

  • Post-Delivery Email
    Send Trustpilot review invitation 24 hours after delivery
  • Include Review Card in Delivery
    Physical card with QR code linking to Trustpilot
  • WhatsApp Follow-up
    Request review via WhatsApp after positive delivery confirmation
  • Respond to All Reviews
    Thank positive reviewers, address negative feedback professionally

Google Business Reviews

Optimize Google Business Profile for local SEO and review generation.

Google Business Optimization

High Priority
  • Verify Business Location
    Complete Google's verification process for your Dubai location
  • Add High-Quality Photos
    Upload 20+ photos of bouquets, shop, delivery process
  • Complete All Business Info
    Hours, services, attributes, service areas
  • Post Regular Updates
    Weekly Google Posts with offers and new arrivals
  • Enable Messaging
    Allow customers to message directly through Google

Pro Tip: Review Link

Create a direct review link and share it with customers: https://g.page/r/[YOUR-PLACE-ID]/review. This makes leaving a review one-click easy.

On-Site Social Proof

Display trust signals prominently across the website.

Elements to Add

📊 Stats Banner

  • Orders delivered
  • Happy customers
  • Years in business
  • 5-star reviews

🏆 Trust Badges

  • Secure payment icons
  • Same-day delivery badge
  • Money-back guarantee
  • Dubai-based business

💬 Testimonials

  • Customer quotes with photos
  • Video testimonials
  • Instagram embeds
  • Google review widgets

📰 Press & Features

  • "As seen in" logos
  • Media mentions
  • Influencer features
  • Award badges

Complete Action Checklist

Prioritized actions to improve brand trust and authority.

Immediate Actions

  • Critical
    Register on Trustpilot - Claim and verify business profile
  • Critical
    Add Contact Page - Full address, phone, email, hours
  • High
    Update About Page - Company info, team, trade license
  • High
    Add Trust Badges - Footer trust signals and payment icons
  • Medium
    Create Review Request Flow - Post-delivery email automation

Ongoing Actions

  • Respond to All Reviews - Within 24 hours on all platforms
  • Post Google Business Updates - Weekly offers and new products
  • Collect Customer Testimonials - Monthly outreach for quotes/videos
  • Monitor ScamAdvisor Score - Check monthly for improvements

Implementation Timeline

Phased approach to building trust and authority.

Phase 1: Foundation

Register Trustpilot, update contact/about pages, add trust badges to footer

Phase 2: Review Generation

Launch review request emails, add QR cards to deliveries, set up WhatsApp follow-ups

Phase 3: Social Proof

Add testimonial section, embed review widgets, create stats banner

Phase 4: Ongoing

Weekly Google posts, monthly testimonial collection, quarterly ScamAdvisor check

Target Metrics

  • ScamAdvisor: 71 → 85+
  • Trustpilot: 0 → 50+ reviews (4.5+ rating)
  • Google Reviews: Increase by 30+