Overview: SEO vs AEO
SEO (Search Engine Optimization)
Optimizing for Google, Bing, and traditional search engines.
- Meta titles and descriptions
- Keywords in content
- URL structure
- Internal linking
AEO (Answer Engine Optimization)
Optimizing for AI assistants like ChatGPT, Perplexity, Google AI.
- Clear, factual statements
- FAQ structured content
- Entity mentions (brand, location)
- Authoritative tone
Key Principle
Every piece of content should answer a question. AI engines pull content that directly answers user queries. Write as if you're answering: "What is X?" or "Where can I find Y in Dubai?"
Products
When creating a new product in Shopify, these are the SEO fields you need to complete:
The title that appears in Google search results. Should include primary keyword and brand.
The description shown in search results. Include a call-to-action and key selling points.
The URL slug for the product. Use lowercase, hyphens, no special characters.
The main product description. Include keywords naturally, mention Dubai/UAE, describe the product clearly.
AEO Tip
Start with a clear statement: "This [product] is perfect for [occasion] in Dubai." AI engines love direct, factual opening sentences.
Describes the image for screen readers and Google Image search. Be descriptive but natural.
Collections
Collections are category pages that group related products. They're crucial for SEO as they target broader keywords.
The H1 heading of the collection page. Should be keyword-rich but readable.
Optimize for collection-level keywords. Include location and brand.
Describe what's in the collection with a call-to-action.
SEO content that appears on the collection page. Great for ranking and AEO.
What to Include
- Primary keyword in first sentence
- What products are in this collection
- Why choose Zuvees (USPs)
- Delivery information (Dubai, UAE)
- Occasions this collection suits
Clean, keyword-rich URL for the collection.
Blog Posts
Blog posts are powerful for SEO and AEO. They help you rank for informational queries and get cited by AI engines.
The H1 of the blog post. Should be engaging and include target keyword.
Can be different from blog title. Optimize for clicks in search results.
Summarize the blog post with a hook to encourage clicks.
Describe the featured image with relevant keywords.
Blog Content Structure for AEO
AI engines prefer well-structured content:
- Opening paragraph: Answer the main question immediately
- H2 subheadings: Break content into scannable sections
- Lists and bullet points: Easy for AI to extract
- FAQ section at end: Direct Q&A format
- Internal links: Link to relevant products and collections
Pages
Static pages like About Us, Contact, Delivery Information, etc.
The H1 heading of the page.
Important Pages to Optimize
- About Us: Include brand story, location (Dubai), founding year
- Delivery/Shipping: Target "flower delivery dubai" keywords
- Contact: Include full address, phone, areas served
- FAQ: Answer common questions (great for AEO!)
Images & Alt Text
Image optimization is critical for Google Image search, page speed, and accessibility. This section covers everything from file formats to alt text.
Image Format: Use WebP
Why WebP?
WebP images are 25-35% smaller than JPEG/PNG with the same quality. This means:
- Faster page loads - Better user experience and SEO ranking
- Lower bandwidth - Saves hosting costs
- Supported everywhere - All modern browsers support WebP
Tools to Convert to WebP
| Tool | Type | Best For | Link |
|---|---|---|---|
| Squoosh | Free Online | Quick single images, compare formats | squoosh.app |
| TinyPNG | Free Online | Batch compression (up to 20 images) | tinypng.com |
| Convertio | Free Online | Batch convert any format to WebP | convertio.co |
| CloudConvert | Free Online | Batch convert with quality settings | cloudconvert.com |
| Photoshop | Desktop App | Professional editing + export as WebP | File → Export → Save for Web → WebP |
| Canva | Online/App | Design + download as WebP | canva.com (Pro feature) |
Recommended: Squoosh (Free)
Steps to convert:
- Go to squoosh.app
- Drag your image onto the page
- On the right side, select "WebP" from the dropdown
- Adjust quality slider (80-85% is ideal for product photos)
- Click the download icon in the bottom-right
Image File Naming
Name your image files with descriptive, SEO-friendly names before uploading to Shopify.
Image Size Guidelines
| Image Type | Recommended Size | Max File Size |
|---|---|---|
| Product images | 2048 × 2048 px (square) | Under 200 KB |
| Collection banners | 1920 × 600 px | Under 150 KB |
| Blog featured images | 1200 × 630 px | Under 100 KB |
| In-content images | 800 × 600 px | Under 80 KB |
Adding Alt Text in Shopify
Every image you upload should have alt text. Here's how to add it:
Alt Text Formula
[What it is] + [Key details] + [Context/Location]
| Image Type | Alt Text Example |
|---|---|
| Product image | Red rose bouquet with 24 premium roses in luxury box for Dubai delivery |
| Collection banner | Birthday flowers collection featuring colorful bouquets available in Dubai |
| Blog header | Woman receiving flower delivery at Dubai Marina apartment |
| Lifestyle shot | Elegant white orchid arrangement on office desk in Dubai |
Common Alt Text Mistakes
- Too generic: "Flowers" or "Image 1"
- Keyword stuffing: "Dubai flowers flower delivery Dubai buy flowers online Dubai"
- Too long: Over 125 characters gets truncated
- Missing entirely: Many images have no alt text at all
- Starting with "Image of...": Just describe what it shows
Image Upload Checklist
Before Uploading Any Image
- File is in WebP format (or JPEG for photos, PNG for graphics)
- File name is descriptive with hyphens (not IMG_1234.jpg)
- File size is under 200 KB
- Dimensions are appropriate for use (not 5000px wide)
- Alt text is ready to add after upload
FAQs
FAQs are extremely valuable for both SEO (featured snippets) and AEO (AI engines love Q&A format).
Where to Add FAQs
- Product pages: Via product metafields (FAQ app or custom metaobject)
- Collection pages: In collection description or via metafields
- Blog posts: As a section at the end of the article
- Dedicated FAQ page: Comprehensive FAQ covering all topics
FAQ Writing Guidelines
- Start with: What, How, Where, When, Why, Can, Do, Is
- Use natural language
- Match how customers actually ask
- Include location when relevant
- Answer directly in first sentence
- Keep answers 2-4 sentences
- Include specific details
- Mention Zuvees by name
FAQ Topics to Cover
- Delivery: Areas, timing, same-day, free delivery threshold
- Products: Flower care, freshness guarantee, customization
- Ordering: Payment methods, order tracking, changes/cancellations
- Occasions: Best flowers for birthdays, anniversaries, sympathy, etc.
- Location-specific: Dubai, Abu Dhabi, Sharjah delivery details
Primary Keywords for Zuvees
Use these keywords naturally throughout your content. Don't stuff them - include them where they make sense.
| Keyword | Monthly Searches | Use For |
|---|---|---|
| flower delivery dubai | 4,400 | Homepage, About, Delivery page |
| flowers dubai | 2,900 | Homepage, Collections |
| birthday flowers dubai | 720 | Birthday collection |
| same day flower delivery dubai | 590 | Delivery page, Product descriptions |
| rose bouquet dubai | 480 | Rose products and collection |
| valentine flowers dubai | 1,300 | Valentine's collection (seasonal) |
| eid flowers dubai | 390 | Eid collection (seasonal) |
Keyword Placement Priority
- Meta title (most important)
- H1 heading
- First paragraph of content
- URL handle
- Meta description
- Image alt text
- Throughout body content (naturally)
Checklists
Use these checklists every time you create new content on Shopify:
Product Pages (PDP)
- Meta title under 60 characters with product name + "Dubai" + "Zuvees"
- Meta description under 155 characters with key features + CTA
- URL handle is clean, lowercase, hyphenated (e.g., red-rose-bouquet-dubai)
- Product title is clear and descriptive
- Product description includes primary keyword in first sentence
- All images are in WebP format
- All images have descriptive alt text (max 125 chars)
- Image file names are descriptive (not IMG_1234.jpg)
- FAQs added via metafields (5 relevant Q&As)
- Product is added to relevant collections
- "Dubai" or "UAE" mentioned in description
Collection Pages (PLP)
- Meta title under 60 characters with collection keyword + "Dubai" + "Zuvees"
- Meta description under 155 characters describing the collection
- URL handle matches target keyword (e.g., birthday-flowers-dubai)
- Collection title is keyword-rich but readable
- Collection description is 150-300 words with SEO content
- Collection image is in WebP format
- Collection image has descriptive alt text
- Primary keyword appears in first sentence of description
- Description mentions delivery areas and USPs
Blog Posts
- SEO title (meta title) under 60 characters with target keyword
- Meta description under 155 characters with hook
- URL handle matches target keyword
- Blog title is engaging and includes keyword
- Featured image is in WebP format with alt text
- All in-content images are in WebP format with alt text
- Content answers the main question in first paragraph (AEO)
- H2 subheadings break up content into scannable sections
- FAQ section at the end of the article
- Internal links to relevant products and collections
- "Dubai" and "Zuvees" mentioned naturally in content
Image Upload (All Pages)
- Image converted to WebP format (use squoosh.app)
- File size under 200 KB
- File name is descriptive with hyphens (e.g., red-rose-bouquet-dubai.webp)
- Alt text is descriptive, under 125 characters
- Alt text includes relevant keywords naturally
- Image dimensions are appropriate (2048×2048 for products)
Character Limits Summary
| Field | Limit | What Happens If Exceeded |
|---|---|---|
| Meta Title | 60 characters | Truncated with "..." in search results |
| Meta Description | 155 characters | Truncated with "..." in search results |
| Image Alt Text | 125 characters | May be ignored by screen readers |
| URL Handle | No hard limit | Keep short for usability (3-5 words) |
Need Help?
If you're unsure about any SEO optimization, contact Snezzi for support:
- Email: hello@snezzi.com
- Dashboard: app.snezzi.com
Resources
- Complete SEO Export - Reference for existing product meta titles & descriptions
- Project Tracker - View overall SEO progress
- Reports Hub - All content guides and pre-reads