Today's Agenda
1. Instagram AEO/SEO
- Profile optimization for AI engines
- Bio rewrite with keywords
- Name field update
- Hashtag strategy
- Content pillars
2. Valentine's Content
- Hub & spoke page architecture
- Landing + Hub + 6 spoke pages
- Meta titles, descriptions, FAQs
- SEO content blocks
- Internal linking strategy
3. Programmatic Pages
- Review full list of potential pages
- Prioritize 200 pages to create first
- Occasions, locations & products mix
- Template structure discussion
- Implementation timeline
4. Next Steps
- Next set of optimizations
- Blog content strategy
- Upcoming priorities
Instagram Profile Optimization
AI engines (ChatGPT, Claude, Google AI) now reference Instagram profiles when answering queries like "best florist in Dubai." The current Zuvees profile has a strong unique value prop but lacks searchable keywords.
Key Recommendations
- Name Field: Change to "Zuvees | Dubai Florist" for search visibility
- Bio: Add "flower delivery dubai" while keeping "See It Before You Gift It"
- Hashtags: Tiered strategy mixing high-volume (#dubaiflowers) and niche (#luxurybouquets)
- Content: Create content around high-volume keywords (4,400 monthly searches for "flower delivery dubai")
Target Keywords
| Keyword | Monthly Volume | Use In |
|---|---|---|
| flower delivery dubai | 4,400 | Bio, Captions |
| florist dubai | 2,900 | Name Field, Bio |
| luxury flowers dubai | 210 | Captions, Hashtags |
| valentine flowers dubai | 720 (Feb peak) | Seasonal Content |
Valentine's Content Strategy
Following the same hub & spoke model as Christmas. Valentine's Day is February 14 - all pages should be live by Feb 7 for SEO impact.
Page Architecture
| Page Type | URL | Status |
|---|---|---|
| Landing Page | /pages/valentines-day-gifts-dubai | Content Ready |
| Hub Page | /collections/valentines-day | Content Ready |
| Spoke: Roses | /collections/valentine-roses | Content Ready |
| Spoke: Flowers | /collections/valentine-flowers | Content Ready |
| Spoke: Cakes | /collections/valentine-cakes | Content Ready |
| Spoke: Chocolates | /collections/valentine-chocolates | Content Ready |
| Spoke: Hampers | /collections/valentine-hampers | Content Ready |
| Spoke: Balloons | /collections/valentine-balloons | Content Ready |
Key Messaging
- Order 24-48 hours in advance for Valentine's Day slots
- Video approval before delivery
- Premium roses, romantic bouquets, heart-shaped cakes
Programmatic SEO Strategy
Beyond hub & spoke, we'll create programmatic pages for high-value keywords:
Priority Pages (9 pages)
| Page | Target Keyword |
|---|---|
| /valentines-flowers-uae | Valentine's flowers UAE |
| /valentines-flowers-dubai | Valentine's flowers Dubai |
| /valentines-flowers-abu-dhabi | Valentine's flowers Abu Dhabi |
| /valentines-flowers-sharjah | Valentine's flowers Sharjah |
| /valentines-flowers-ajman | Valentine's flowers Ajman |
| /valentines-flowers-ras-al-khaimah | Valentine's flowers Ras Al Khaimah |
| /valentines-roses | Valentine's roses |
| /valentines-tulips | Valentine's tulips |
| /valentines-lilies | Valentine's lilies |
Additional suggestions available: recipient-based pages (wife, girlfriend, mom), color variations, price-based pages
Christmas Hub & Spoke - Live
Christmas collection is now live with the hub & spoke structure: zuvees.ae/collections/christmas
Implementation Notes
- Hub Page: Using landing page content (A/B testing planned)
- Mobile Optimization: H1 & intro set to display:none on mobile (following FNP approach)
- CTA Language: Updated to "Gift now" instead of "Order now"
- Commenting: Now available on all reports - click the 💬 button on any section
Upcoming Collections
| Collection | Status | Notes |
|---|---|---|
| Valentine's Day | Content Ready | Hub & spoke + programmatic pages |
| Eid | Next Up | Hub & spoke optimization |
| Mother's Day | Planned | Hub & spoke optimization |
| Other Collections | Planned | Awaiting list from client |
Decisions Needed
Discussion Points
- Instagram Name Field: Approve change from "Zuvees" to "Zuvees | Dubai Florist"
- Instagram Bio: Review proposed bio text with keywords
- Valentine's Pages: Ready to start creating pages
- Programmatic Pages: Prioritize 200 pages from full list based on search volume & business value
Up Next: Eid & Mother's Day
Upcoming seasonal collections - content planning starts immediately
- Eid: Eid flowers Dubai, Eid gifts delivery, Ramadan gifts
- Mother's Day: Mother's Day flowers Dubai, gifts for mom UAE
Documents for Review
Instagram AEO/SEO Optimization Report
Full report with keyword analysis, bio options, hashtag strategy
Valentine's Day Content Guide
Complete content for all 8 pages with meta tags, SEO content, FAQs
Valentine's SEO Optimization Plan
Keyword research and prioritization data
Programmatic SEO Pages
Full list of 200+ pages for occasions, locations & products
Programmatic Page Template Preview
Sample page showing structure & content for programmatic SEO pages
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