Executive Summary
This pre-read outlines the Eid/Ramadan SEO campaign strategy for Zuvees, following the same successful hub & spoke model used for Valentine's Day. We've conducted comprehensive keyword research to identify high-value opportunities.
Key Opportunity
Zuvees is not currently ranking for any Eid or Ramadan keywords. This represents a significant untapped opportunity with peak search volume occurring in February-March (Ramadan) and March-June (Eid Al Fitr & Eid Al Adha).
Today's Agenda
1. Eid Keyword Research
- High-volume keywords identified
- Peak season timing (Feb-June)
- Competition analysis
- Priority keywords for meta tags
2. Content Pillars
- Hub & Spoke architecture
- Ramadan flowers collection
- Eid gifts collection
- Category spoke pages
3. Competitor Gaps
- Who's ranking for Eid terms
- Content opportunities
- Differentiation strategy
4. PR Article
- Review draft article
- Brand positioning
- Publication strategy
Strategy Eid & Ramadan SEO
We're applying the same successful hub & spoke model used for Valentine's Day to capture Eid and Ramadan search traffic.
Key Opportunity
Zuvees is not currently ranking for any Eid or Ramadan keywords - this is a greenfield opportunity with peak volumes of 2,400+ monthly searches during Ramadan season.
Timeline
- January 1: All hub & spoke pages live with optimized meta tags
- January: Pages indexed and gaining authority before peak season
- February-March: Peak Ramadan traffic
- March-April: Eid Al Fitr peak
- June: Eid Al Adha peak
Full details: See the Eid & Ramadan Content Guide for complete keyword research, competitor analysis, meta tags, H1s, SEO content blocks, and FAQs for all pages.
Resources & Documents
🎄 Christmas Content (Live)
Blog posts created this week targeting Christmas keywords:
📅 Ongoing Content Strategy
We plan to continue creating SEO-optimized content through the Christmas season and for upcoming occasions including New Year's, Valentine's Day, Eid/Ramadan, and other key seasonal moments—each targeting high-value keywords specific to those events.
Next Steps
Snezzi Action Items
- Done Eid & Ramadan Content Guide with meta tags, FAQs, and SEO content blocks
- Finalize PR article and publish it to international sources
- Continue creating SEO blog posts through upcoming festivals (Ramadan, Eid, Valentine's)
- Optimize existing posts based on Search Console keyword and page performance data
Zuvees Action Items
- Create hub & spoke collection pages in Shopify
- Add meta titles and descriptions from the Content Guide
- Add SEO content blocks and FAQs to each page
- Review and provide feedback on PR article
Open Questions
For Discussion
- What's the preferred URL structure:
/collections/ramadan-eidor separate/collections/ramadanand/collections/eid? - Should we use programmatic SEO to auto-generate Ramadan/Eid pages at scale, or manually create each collection page?
- What's the PR strategy going ahead? Are there upcoming launches, collaborations, or press opportunities to align SEO content with?
- What are the timelines for technical SEO fixes and pillar page implementation?