Executive Summary
M1 visibility target exceeded (31% vs 20% goal), but rankings are concentrated in low-traffic long-tail keywords. This meeting focuses on pivoting SEO strategy to high-volume keywords and finalizing the Valentine's Day PR campaign.
Key Insight: 80-20 Rule for SEO
Current visibility is strong but misaligned. We're ranking for keywords like "best flower marriage proposal" but NOT for high-volume terms like "flower delivery Dubai" (4,400/mo), "birthday flowers Dubai" (720/mo), or "anniversary flowers Dubai" (590/mo). Strategy shift: Focus on the 20% of keywords that drive 80% of traffic.
Today's Agenda
1. High-Volume Keyword Strategy
- Review Nikunj's 30-40 keyword list
- Prioritize keywords by traffic potential
- Define new content focus areas
2. Valentine's Day PR
- Press release status
- Competitor failure messaging
- Feb 13 order deadline push
3. Brand Trust Initiatives
- ScamAdvisor profile claim
- Trustpilot registration
- WHOIS data visibility
4. Pending Items
- YouTube optimization progress
- 5,000 FAQs go-live date
- Screenshot feedback process
SEO Strategy Pivot: High-Volume Keywords
Current SEO progress is strong on metrics but weak on traffic impact. We need to shift focus from long-tail keywords to high-volume terms that drive actual business results.
Current State (Low Traffic)
Ranking for keywords like:
- "best flower marriage proposal Dubai"
- "luxury sympathy wreaths UAE"
- "same-day orchid delivery Abu Dhabi"
Low search volume = Low traffic impact
Target State (High Traffic)
Should rank for:
- "flower delivery Dubai" (4,400/mo)
- "birthday flowers Dubai" (720/mo)
- "anniversary flowers" (590/mo)
High volume = Business impact
For Discussion: Nikunj's Keyword List
- Has the 30-40 high-volume keyword list been prepared?
- What are the top 10 priority keywords by search volume?
- Which keywords should we target first for quick wins?
Valentine's Day PR Campaign
Valentine's Day is Feb 14 (29 days away). The PR campaign will position Zuvees as the reliable choice against competitors' historical delivery failures.
PR Campaign Messaging
Headline: "Guaranteed Valentine's flower delivery in Dubai/UAE"
- Pain Point: Industry-wide issues with damaged, late, or partial deliveries
- Differentiator: Zuvees guarantees on-time delivery for orders placed by Feb 13
- Supporting Data: Cite industry stats on Valentine's delivery failures
- Call to Action: "Order by Feb 13 for guaranteed Valentine's Day delivery"
Additional PR Opportunities
- Emirates Skywards Partnership: Announce upcoming loyalty program integration
- Fathom Tie-up: Promote the card service partnership
- Gifting Guide Placements: Secure backlinks in Gulf News, Khaleej Times
For Discussion: Valentine's PR
- Has the Valentine's Day press release been drafted?
- What industry statistics will be cited for competitor failures?
- When should the PR campaign launch? (Suggest: Jan 20-25)
Brand Trust Initiatives
ScamAdvisor currently scores Zuvees at 71/100, primarily due to hidden WHOIS data. Building trust signals is critical for conversion and AI visibility.
ScamAdvisor Issue
Current Score: 71/100
Reason: Hidden WHOIS data flagged as suspicious
Action: Claim profile to verify ownership
Trustpilot Registration
Status: Pending registration
Goal: Collect customer reviews
Impact: Trust signals for AI & SEO
For Discussion: Trust Building
- Has the ScamAdvisor profile been claimed?
- Is Trustpilot registration complete?
- Should WHOIS data be made public for trust signals?
Action Items from Jan 9
Nikunj
Ishit & Abhishek
Vijay
YouTube Optimization
YouTube videos need SEO-optimized titles and descriptions to improve search visibility and drive traffic.
Optimization Requirements
- Titles: Include main keywords (e.g., "Red Roses Dubai", "Flower Delivery UAE")
- Descriptions: 200+ words with keywords, links to products, and calls to action
- Tags: Add relevant keywords and location tags
- Thumbnails: Ensure brand consistency and clear product visibility
For Discussion: YouTube
- Has the content creator been briefed on SEO optimization?
- How many videos need to be optimized?
- Should Snezzi provide a YouTube SEO checklist?
FAQ Deployment: 5,000 Pending
10,710 FAQs deployed, with 5,000 additional FAQs pending. Before launch, UI and speed impact must be assessed.
Pre-Launch Risk Assessment Required
- UI Impact: Will additional FAQs affect page layout or mobile experience?
- Page Speed: Will 15,000+ FAQs slow down page load times?
- Schema Markup: Is FAQ schema properly implemented for all FAQs?
For Discussion: FAQ Launch
- What's the confirmed go-live date for pending FAQs?
- Has the UI/speed impact assessment been completed?
- Should FAQs be deployed in batches to monitor impact?
Next Steps
Snezzi Action Items
- Analyze Nikunj's high-volume keyword list and recommend priorities
- Create content strategy for top 10 high-volume keywords
- Prepare YouTube SEO checklist (if requested)
- Continue daily blog publishing for Valentine's content
Zuvees Action Items
- Nikunj: Finalize 30-40 keyword list with search volumes
- Nikunj: Complete ScamAdvisor profile claim and Trustpilot registration
- Nikunj: Finalize Valentine's PR timeline and press release
- Ishit/Abhishek: Confirm FAQ go-live date with risk assessment complete
- Content Team: Begin YouTube title/description optimization
Resources & Documents
Open Questions
For Discussion
- Keyword Strategy: What resources can be allocated to target high-volume keywords?
- Valentine's PR: What's the budget for paid placements vs organic outreach?
- Trust Building: Are there other review platforms to prioritize beyond Trustpilot?