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Blog Post SEO Checklist
Complete these items when publishing a new blog post
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SEO title (meta title) under 60 characters with target keyword
e.g., "Best Birthday Flowers Dubai 2025 | Top 10 Picks | Zuvees"
Meta description under 155 characters with hook
Summarize the article with a compelling reason to click
URL handle matches target keyword
e.g., "best-birthday-flowers-dubai" (lowercase, hyphenated)
Blog title is engaging and includes keyword
e.g., "10 Best Birthday Flowers to Send in Dubai (2025 Guide)"
Featured image is in WebP format with alt text
Example: "Top 10 birthday flower bouquets for Dubai delivery featuring roses, lilies and sunflowers"
All in-content images are in WebP format with alt text
Example: "Pink rose arrangement ideal for birthday surprise delivery in Dubai Marina"
Content answers the main question in first paragraph (AEO)
AI engines prefer direct answers upfront
Word count is 800-1500+ words for comprehensive coverage
Listicles: 1000-1500 words | How-to guides: 1200-2000 words | Short posts: 500-800 words
Readability score is Grade 8 or below (Flesch-Kincaid)
Short sentences, simple words, avoid jargon. Use Hemingway App or Yoast to check.
H2 subheadings break up content into scannable sections
Use descriptive headings that include related keywords
Table of Contents added for long articles (5+ sections)
Jump links to each H2 section - improves UX and can appear in search results
FAQ section at the end of the article
3-5 related questions in Q&A format (great for featured snippets)
FAQ Schema markup added
JSON-LD FAQPage schema for FAQ section - enables rich results in Google
HowTo Schema added (for how-to/guide articles)
JSON-LD HowTo schema with steps - skip if not a how-to article
Product embeds have Product Schema
Products mentioned should link to pages with proper Product schema
Internal links to relevant products (3-5 minimum)
Link product names to product pages with descriptive anchor text
Internal links to related collections (1-2 minimum)
Link to category pages (e.g., "birthday flowers collection")
Internal links to related blog posts (1-2 minimum)
Cross-link to other relevant articles on the blog
"Dubai" and "Zuvees" mentioned naturally in content
Include location and brand name in the body text
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