Meta & URL
Meta title under 60 characters with target keyword
Format: "[Keyword] Dubai | Same Day Delivery | Zuvees" (e.g., "Valentine's Day Flowers Dubai | Same Day Delivery | Zuvees")
Meta description under 155 characters with CTA
Include main keyword, USP (same-day delivery), and call-to-action
URL handle matches target keyword exactly
e.g., "valentines-day" or "valentine-roses" (lowercase, hyphenated)
Page Content
H1 heading includes primary keyword
e.g., "Valentine's Day Flowers Dubai - Roses, Bouquets & Romantic Gifts"
Intro paragraph with keyword in first sentence
2-3 sentences below H1, naturally includes target keyword
Shop by Category section Hub Only
Visual cards linking to each spoke page with icons/images
SEO content block (150-300 words) below products
H2 + H3 subheadings with related keywords, delivery info, USPs
Trust bar with value propositions visible
5-star rating, Video Approval, Same Day Delivery, Money Back Guarantee
FAQ & Schema
FAQ section with 4-6 questions
Based on "People Also Ask" - delivery, timing, what's included, etc.
FAQ Schema (FAQPage) markup added
JSON-LD schema for FAQ section to enable rich results
CollectionPage or ItemList schema present
Shopify usually handles this - verify in Rich Results Test
Internal Linking
Links to all spoke pages Hub Only
Each spoke collection linked from hub's Shop by Category section
Link back to hub page Spoke Only
e.g., "View all Valentine's Day gifts" in SEO content block
Links to sibling spoke pages Spoke Only
Cross-link to related spokes (e.g., roses page links to chocolates page)
Contextual links in SEO content block
Natural anchor text links to products, collections, and blog posts
Images & Products
Collection image in WebP format
Hero/banner image optimized, under 150KB
Collection image has descriptive alt text
Include keyword naturally (e.g., "Valentine's Day flower arrangements and romantic gifts")
Products correctly tagged for collection
All relevant products appear in the collection grid