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Landing Page SEO Checklist
Complete these items when creating landing pages to avoid thin content and maximize conversions
Avoiding Thin Content
Minimum 300 words:
Google may classify pages under 300 words as thin content
Unique value:
Don't duplicate content from other pages or competitors
Social proof:
Reviews, testimonials, trust badges build credibility
Internal links:
Connect to products, collections, and related content
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Meta title under 60 characters with target keyword
e.g., "Same Day Flower Delivery Dubai | Free Delivery | Zuvees"
Meta description under 155 characters with CTA
Include value proposition and call-to-action to improve CTR
URL handle is clean and keyword-rich
e.g., "/pages/same-day-flower-delivery-dubai" (lowercase, hyphenated)
H1 headline matches target keyword and page intent
Clear, compelling headline that includes primary keyword
Page content is minimum 300 words (avoid thin content)
Google may penalize pages with insufficient content depth
Content structured with H2/H3 subheadings
Break content into scannable sections with descriptive headings
Primary keyword in first 100 words
Establishes page relevance early for search engines
Location keywords included naturally (Dubai, UAE)
Helps with local search visibility and geo-targeting
Customer testimonials or reviews displayed
Real customer quotes with names build trust and credibility
Trust badges and credentials visible
Google reviews rating, delivery guarantees, payment icons
Statistics or proof points included
e.g., "5000+ happy customers", "4.8 Google rating", "Same day delivery"
Internal links to relevant collections (3+ links)
Link to category pages with descriptive anchor text
Internal links to featured products (2+ links)
Showcase bestsellers or relevant products with links
Cross-links to related pages or blog posts
Connect to supporting content that adds value
All images in WebP format with descriptive alt text
Under 200KB each, alt text includes keywords where natural
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